The automotive industry is a constantly changing industry where there is rapid growth and unexpected decline in sales. This industry is basically an oligopoly market that has competitive advantage and is a main strategic objective for for the major players in the industry. Based on the statistic, the major players in this sector are Bayerische Motoren Werke AG (BMW), Toyota (Japan) and Mercedes-Benz. Recent trends have seen large firms transition to areas which has low and vertical integration costs

The global passenger car sales is expected to reach 73.9 million vehicles by 2015. Together with China, United States is among the largest market for car in the world, both in terms of production and sales. Approximately 7.7 million passenger car have been sold to U.S. customers in 2014 while around 4.25 million cars have been produced here in the same year.

Over the next decade, automobile technology that is connected to the internet and autonomous vehicles will spark another revolution in the automotive sector. In 2014, 23% of the U.S. respondents stated that they were inclined to buy a full autonomous car, especially as they considered autonomous vehicles are safer than conventional cars. The global market for autonomous components of the drive hardware is expected to grow from $400 million in 2015 to $40 billion in 2030.

Bayerische Motoren Werke AG commonly known as BMW is a luxury vehicle, motorcycle, and German manufacturing company founded in 1916. The main office is located in Munich, Bavaria, Germany. BMW owns Mini cars and is a holding company of Rolls-Royce Motor Cars. It is one of the world's best-selling luxury car manufacturers.

According to BERNAMA sources, BMW Malaysia Group plans to increase its annual production capacity by 2,00 to 3,000 units by 2018 from 8,000 units currently. BMW's Corporate Communications Head, Sashi Ambi, said the move was planned to cater for the expansion of the group's exports to Vietnam and Philippines through Malaysia over the next two years.

Meanwhile, BMW Malaysia Group Managing Director and Chief Executive Officer, Han Sang Yun said Malaysia would be an export hub for BMW 3, BMW 5 and BMW 7 variants to Vietnam and Philippines. The group is also confident of passing past sales of 9,350 unit across the entire model of various types of BMW, MINI including its motorcycles

Toyota Motor Corporation is a company founded by Kiichiro Toyoda in 1937. The company has become the world's largest car manufacturer through the success of the world automotive history, putting them in the first place after the collapse of the automotive empires General Motors (GM) and Chrysler. Toyota is recognised as the largest vehicle maker with sales records of almost 10 million vehicles in 2007 and 2008

But the success achieved does not come easy. They've waited for nearly eight decades to be in the current rank. At this stage, it was once considered as an impossible stage to achieve. Furthermore, the company has to rise after the Second World War. Ironically, the Toyota factory in Aichi was involved in bombing during the war. Since 2006, Toyota has been approaching GM sales ranging from 100 thousands to 10 thousand units.


Toyota started around 1930s and produced military truck vehicles during the war. In order to exploit limited resources and the low cost, this military truck is paired with a single headlight on the hood. The war end soon after, putting Toyota among the earliest automotive companies besides Honda and Nissan that have receive incentives from the government to develop the automotive sector. The first Toyota commercial model was built in1947 through a model known as SA.

Mercedes-Benz Malaysia Sdn Bhd is a joint venture company established to manage the wholesale distribution of Mercedes-Benz passenger cars, commercial vehicles and spare parts. It also responsible for additional services in software development for global sales solution and automotive apprenticeship training.

Mercedes-Benz is a German multinational car manufacturer owns by Daimler AG and it is a brand used for luxury cars, buses and trucks. The Mercedes-Benz headquarters is located in Stuttgart, Baden-Württemberg, Germany.


According to BERNAMA sources, Mercedes-Benz Malaysia Sdn Bhd is confident of selling 12,000 car units by 2016, surpassing the record of 10,845 units last year. This is based on the positive growth achieved during the nine months of this year.

President and Chief Executive Officer, Dr Claus Weidner said the company sold 9,047 units for the period January to September, where the is 10% increase from the same period for last year, driven by the launch of the new model

He stated that the C-Class model led the sales list with 3,733 units sold, representing a 90% leap over the period of nine months of 2015. A-Class remains the most popular compact model with 829 units sold, representing an increase of 21% from last year

Following the growing demand, Mercedes-Benz Malaysia has increased local production and 6,426 vehicles has been produced in the first nine months of 2016. This is 15% increased from the same period last year. As of September, the company has recorded the highest volume of operations in history involving 79,917 vehicles throughout Malaysia, ip 18.1% from last year.

In addition to the car dealership business, Mercedes-Benz Services Malaysia Sdn. Bhd. (MBSM) which is an internal financing company also recorded a significant rise in its services portfolio by recording RM1.8 billion to date.

Enjoy hassle-free car service with Serv

Contact us:

Call / Whatsapp: 018-210 8110