Retail - iation: SERV takes on digitizing aftermarket sector, reviving the economic sector post - MCO
July 7, 2020
SERV launches Retail-iation program, to enhance digitalisation of automotive after market businesses in adapting to the “new normal” of the post COVID-19 economy.
As this unprecedented situation happened due to the Covid-19, SERV has subsequently raised the bar by providing a Digital Platform for workshops nationwide to jump start activities. This is also to better address a post-MCO situation, where workshops can take all the precautionary measures and only serve customers with appointments to limit human interaction, thus curbing the spread of the pandemic.
SERV aims to reach out to around 50,000 workshops in Malaysia and enable them to digitize their business for free through readily-available digital platforms, therefore solidifying the irrelevance in the aftermarket sector as SERV continues to enhance vehicle ownership experience.
The Retail-iation program introduces “Drive-In”–a feature in the mobile app digitalising after market services for customers, while enabling workshops to adopt and adapt digital technology for free, a beneficial implementation for both parties.
Drive-In provides users a digital service book called Car Health Report, where they can manage and view their service records which will be updated in real-time. Users will also receive important notifications through the app such as service reminders.
“SMEs contributed 38.3% to our country’s GDP making them a backbone to our economy. SERV aims to help them expand digitally, a crucial revival action plan that encourages automotive businesses to adapt to the ever-changing aftermarket ecosphere“, said Group CEO of SERV.
The app also provides a comprehensive overview of the services that will be performed, price breakdown, step by step process and real-time status updates. SERV has also integrated an e-payment system with various e-wallet/online banking providers, delivering faster payment options for customers.
Other functions include:
Customer rating and feedback
Rewards and merchant loyalty
Workshop owners on the other hand, will be given access to SERV’s workshop management system to easily manage jobs, assign tasks, digital transactions as well customers’ service records.
The system also records key metrics such as performance ratings, number of customer visits and sales for business owners to easily keep track of their business’s overall performance. SERV also includes a customer relationship management (CRM) suite for the easier handling of customer queries.
This meaningful initiative is significant to curb declines in the aftermarket services in hopes to meet the evolving needs of the customer including well-prepared action plans for local workshops today and into the future.
SERV believes that every vehicle owner deserves a safe, transparent and reliable source ofservices at their fingertips. With that mission, SERV establishes itself in 2017 by offering on-site vehicle maintenance. Today, with a growing number of strategic partnerships, SERV’s offering expands to other essential needs of a vehicle under one platform, making them en-route to becoming South East Asia’s next vehicle super app.