Cyberjaya — SERV, Malaysia’s aspiring automotive super app,and MyAssist, a MyEG subsidiary, today signs a Memorandum of Understanding signifying the integration of MyAssist 24/7 roadside assistance services within SERV app.

A vehicle breakdown in an unfamiliar place can make any drivers, especially female, to feel vulnerable and stressful. This partnership goal is to relieve that tense situation and provide 24/7 immediate assistance to the ones in need. Drivers can access MyAssist services within SERV app for an emergency breakdown, battery change, fuel delivery, towing, tire change and onsite maintenance.

“One of SERV’s pillar is to provide access to vehicle services at the customer’s fingertips in one platform,” said Arief Imran, CEO, and founder of SERV. “We choose MyAssist because it is a brand well known to Malaysian and their top-notch roadside assistance services align with our vision in making SERV South East Asia’s next vehicle super app,” add Arief on the partnership with MyAssist to provide 24/7 road assistance service on SERV app.

“Combining both of our strengths and expertise in which SERV has in tech while MyAssist in roadside assistance, this partnership will surely bring a win-win situation to
all parties and most importantly, to the users. We look forward to this partnership kick-off,” said Zulhelmi Othman, the Head of Technical and Inspection at MyAssist.
Beside roadside help, drivers can find other vehicle ownership services such as insurance and road tax renewal, car health check reports, vehicle maintenance on the go and car repair booking. With SERV’s pledge to transparency, drivers can enjoy transparent pricing with no hidden fees. Drivers will now have the option to pay via Boost and get rewarded while maintaining the vehicle condition.

SERV has already been in strategic partnerships earlier this year with leading automotive and related companies in Malaysia and is looking for more. The company aims to realize its mission to become South East Asia’s first auto super app by 2020

About SERV

SERV believes that every vehicle owner deserves a safe, transparent and reliable source of services at their fingertips. With that mission, SERV establishes itself in 2017 by offering on-site vehicle maintenance. Today, with numbers of strategic partnerships, SERV’s offering expands to other essential needs of a vehicle in one platform, making
them en-route to becoming South East Asia’s next vehicle super app.

For media-related inquiries, please contact For further information about SERV, please visit . SERV app is available on Appstore and GooglePlay

About MyAssist

MyAssist offers roadside assistance service, anytime, anywhere. Services from MyAssist includes battery change, vehicle towing, tyre change, fuel delivery and car inspection. All call for assistance will be handled immediately by the dedicated support team. With a fleet of 30 vehicles and support from 490 panels all over Malaysia, MyAssist is confident to deliver the best services to their customers. For more info in MyAssist, visit

—– ### —–

Arief Imran, the founder of SERV app and Zulhelmi Othman, the Head of Technical and
Inspection at MYEG HQ today.
From left, Md Shaharudin Omar, the Manager of Panel Management at MyAssist, Arief Imran,
the founder of SERV app, Zulhelmi Othman, MyAssist Head of Technical and Inspection and at
MYEG HQ today.
Arief Imran, the founder of SERV app, Zulhelmi Othman, MyAssist Head of Technical and
Inspection and at MYEG HQ today.

Similar Posts